DeSantis Is Finding Grassroots Appeal and Fundraising Balance




“Money is the mother’s milk of politics,” legendary California politico boss Jesse Unruh was fond of saying. In politics, money is an essential tool for winning elections, but as we see every cycle, buying an election is very difficult. Without sufficient money, a good candidate, and a good district, most campaigns fail. However, there is no amount of money that will convince voters to vote for someone they do not want to support.
Politicians must spend enormous time raising funds to hire staff, buy advertising, and get out the vote. Candidates often spend hours on the phone raising money…



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